Mobile Fresh

FSA Mobile Fresh Awarded 2014 NBC Universal 21st Century Solutions Grant

This is an Excerpt.

Moreno Valley, CA (Dec 12, 2014) - Family Service Association's (FSA) year-old social enterprise MOBILE FRESH, a grocery store on wheels has been selected one of 30 winners of the NBC Universal 21st Century Solutions grant challenge. NBC Universal and its Owned Stations awarded $1.2 million in grants to non-profits advancing innovative solutions through high-impact initiatives in their local communities. FSA representing the Los Angeles market and Girls Write Now representing New York will each take home $100,000. Twelve non-profits located within NBC markets in Chicago, Philadelphia, Dallas-Fort Worth, San Francisco, Washington D.C., South Florida, San Diego and Connecticut will receive $50,000 and sixteen recipients were awarded $25,000.

Mobile Fresh: Turning Local Food Into Regional Solutions

This is an Excerpt. 

Moreno Valley, CA (March 21, 2014) - On the heels of the highly successful GROW RIVERSIDE Conference, one non-profit seeks to translate its local efforts into regional solutions. A ribbon-cutting ceremony is planned for MOBILE FRESH, an innovative new program that seeks to impact food deserts, geographic areas where supermarkets are few and far between. The event will take place on Wednesday, March 26th from 4:00-6:00 pm at FSA's Central Kitchen and Distribution Center on 21801 Alessandro Blvd. in Moreno Valley. CEO Dom Betro will unveil the MOBILE FRESH newly retrofitted bus as well as share his vision for addressing food insecurity in the region. 

Mobile Fresh: A Food Oasis Coming To Desert Communities

This is an Excerpt.

Moreno Valley, CA (January 14, 2014) - Aiming to promote healthy eating habits and ease of access to quality produce, Family Service Association is rolling out Mobile Fresh its new grocery store on wheels. This innovative program combines the convenience of a corner store with the selection and freshness of a farmers market. With San Bernardino County's number one ranking among 25 major metropolitan areas for residents below the poverty line, MOBILE FRESH will make a areal impact, selling its dairy, produce, and dry goods for prices 20 to 30 percent less than at markets.